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Who are you, and why should I care?

Who are you, and why should I care?

Essential questions to consider when engaging with a prospect first time. Whether it’s consciously, or unconsciously, these are the first questions in someone’s mind when you meet them for the first time. It’s part of our human psyche to wonder if the person in front...
Why you need to ‘humanise’ your technology-based sales process.

Why you need to ‘humanise’ your technology-based sales process.

There’s no doubt in my mind that to be successful at selling, you need to make human to human connections. I’ve always believed that. The thing is, how can you humanise your sales process when you’re not actually meeting your customers face to face, you’re not...